FOR IMMEDIATE RELEASE:
IM=X Pilates Blue Bell Announces Record Donations at Pilates for Pink Events- $1,000 Raised for Breast Cancer Research Foundation
Blue Bell, PA- November 5, 2008- During October, Breast Cancer Awareness Month, IM=X Pilates Blue Bell teamed with Pilates for Pink and Shape Magazine to raise $1,000 for the Breast Cancer Research Foundation. IM=X Pilates Blue Bell and its generous community raised this record amount through a combination of Pilates for Pink classes, an in-house competition, t-shirt sales, and a speaker from the ELLE Center for Breast Health at Mercy Suburban Hospital. An 11th hour donation by a very special, anonymous donor brought the total contributions to a round $1,000, the most ever raised at the pilates studio.
IM=X Blue Bell held free Pilates for Pink donation classes on select weekends in October. In addition, a studio-wide contest was devised. Clients competed against each other doing popular exercises, donating for each exercise accomplished. For example, each push-up was worth a $0.01 donation, while the more difficult Teasers were worth $0.25 each. Clients were encouraged to ask friends, family, coworkers and employers to sponsor their efforts. During the 2-week competition, almost 8,000 total repetitions were done- over 2,000 alone were the popular Butt Buster move.
Special t-shirts were sold through the studio blog, promoting Pilates for Pink and IM=X Pilates Blue Bell. Almost $100 in profits from shirt sales was part of the donation total.
Fully half of the $1,000 was raised during the competition. Additional monies were also donated by most participants. One client even raced to her wallet as the donation checks were being sealed in their envelope, to round out the total raised by her fellow pilates partners.
IM=X Blue Bell also hosted Dr. Lori Chapleski, DO, breast surgeon at the ELLE Center for Breast Health. She spoke for over an hour on breast health, facts and myths about breast cancer, and the technology available to image, diagnose and treat diseases.
For additional information on the Pilates for Pink events held at IM=X Blue Bell, contact Paula Billig.
About IM=X Pilates Blue Bell- IM=X Pilates Blue Bell, on Route 202 in Blue Bell, PA, is the only IM=X franchise studio in the Philadelphia area, and has been providing IM=X Pilates instruction for over 5 years.
IM=X Pilates is a powerful advancement of classical pilates that incorporates strength and flexibility training, and aspects of Alexander Technique. Benefiting from extensive medical research, the IM=X program maximizes your efforts in each moment and move on the patented Xercizer machine. The semi-private training format combines the attention of personal training with the social and financial benefits of small group classes.
Free Introductory Sessions are available for anyone new to pilates or the IM=X program. The Free Intro sessions are located on the online schedule at www.imxbluebell.com or by calling the studio at (484) 231-8565.